OnePlus North America and OnePlus India have publicly denied claims that OnePlus is shutting down. Over the past week, several reports have suggested that Oppo (OnePlus’s parent company) has taken tighter control of OnePlus, cancelled phones like the probable OnePlus Open 2 foldable and OnePlus 15s, and reduced its staff and retail presence across North America, India, and Europe.
In response, OnePlus India CEO Robin Liu took to X on Tuesday, saying the brand was “operating as usual and will continue to do so.”
OnePlus North America also issued a statement to Android Headlines, saying: “OnePlus North America continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.”
Android Headlines points out that the comments from OnePlus India and OnePlus North America are “somewhat different”; unlike the former, the latter falls short of reassuring customers that the brand will continue to operate as it always has. The discrepancy has left some spectators unsure of OnePlus’s future.
Industry data adds some context to the situation. Data indicates that OnePlus shipments fell by about 20% year over year in 2024, with market share drops in both China and India, its two biggest markets. Retail partners in India have also closed more than 4,500 OnePlus stores due to low margins and service issues. Not all of OnePlus’s recent struggles are quantitative, either: Last week, Taiwan issued an arrest warrant for OnePlus CEO Pete Lau over alleged illegal business and recruitment practices.
For now, it looks like OnePlus is hoping to ease customers’ concerns with its dual statements. But it will be interesting to see whether its domestic or international products are impacted by what appears to be some sort of shakeup.
